QR codes. It looks like rocket surgery, but it’s not.
What’s the deal with those white squares filled with little black blocks showing up all over the place lately? They’ve been popping up on ads, websites, t-shirts and every other place information is...
View ArticleDon’t Say Mean Things
They had the world’s ugliest dog competition last week in Petaluma, California, and there is a new winner. The winning pooch was Walle (pictured left), a 4-year-old beagle, boxer and basset hound mix....
View ArticleAre Your Customers Boomers, Millennials or Both?
If your job involves selling products or services as ours does at Prejean Creative, you likely have more than a passing acquaintance with the terms Baby Boomers and Millennials. These two demographic...
View ArticleLessons Learned from Shark Week – How Social Media Can Add New Life to an...
We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been,...
View ArticleHow Small Business Can Get Social
When the decision is made to advertise their goods or services, most local businesses wouldn’t think of renting a video camera and studio and producing their own TV commercials. (At least, we hope...
View ArticleThe Wonders of Facebook
Facebook users may think their newsfeeds contain nothing more than teens posting selfies, music fans posting cliché lyrics, students ranting about school, or an array of complaints about how horrible...
View ArticleSix Ways to Get Media Coverage
As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows...
View ArticleRaising buckets of charitable donations.
A month ago, most people had only a vague recognition of amyotrophic lateral sclerosis, or ALS. It’s commonly known as Lou Gehrig’s disease, although the famous New York Yankee first...
View ArticleLeap Day Offers Brands a “Ready Made” Marketing Campaign Theme
February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day...
View Article8 Tips for Successful Video Marketing Campaigns
Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and...
View ArticleShedding Some Light on Dark Social
Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take...
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